024. If You Confuse Your Guests, They Won't Engage - The Importance of Wayfinding to Your F&B Concepts

This week Scot Turner is joined by Craig Whitehead of Fenlands to kick off our week discussing transitional spaces on our Auden Hospitality media channels.

During the chat we cover why making guest transition is so important, the biggest mistakes hoteliers make when it comes to signage and why human psychology means it's likely no one really reads what your asking them.

 

To learn more about Craig check out his LinkedIn profile;

https://www.linkedin.com/in/craig-whitehead-fenlands-wayfinding-sign-consultant/ 

And more about Fenlands:

https://fenlands.co.uk/ 

 

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To learn more about how Transitional Spaces effect your guest experience, then subscribe to our channels to learn more throughout the week.

https://www.linkedin.com/company/audenhospitality/ 

https://www.audenhospitality.com/foodandbeverageinsider 

https://youtube.com/@audenhospitality?feature=shared